Wednesday 20 January 2010

Scope of operations etc.

Walt Disney Opening Disneyland in 1955:


Scope of operations;
Disneyland: On a business trip to Chicago in the late-1940s, Disney drew sketches of his ideas for an amusement park where he envisioned his employees spending time with their children. He got his idea for a children's theme park after visiting Children's Fairyland in Oakland, California. This plan was originally meant for a plot located south of the Studio, across the street. The original ideas developed into a concept for a larger enterprise that was to become Disneyland. Disney spent five years of his life developing Disneyland and created a new subsidiary of his company, called WED Enterprises, to carry out the planning and production of the park. A small group of Disney studio employees joined the Disneyland development project as engineers and planners, and were dubbed Imagineers.

When describing one of his earliest plans to Herb Ryman (who created the first aerial drawing of Disneyland which was presented to the Bank of America while requesting for funds), Disney said, "Herbie, I just want it to look like nothing else in the world. And it should be surrounded by a train."[76] Entertaining his daughters and their friends in his backyard and taking them for rides on his Carolwood Pacific Railroad had inspired Disney to include a railroad in the plans for Disneyland.
Later on in the future Walt Disney expanded into many new parks, including Disneyland based in Paris.
Operations got bigger as the park became more successful, things got bigger and better.



Key areas of business;

The Walt Disney Studios

The Walt Disney Studios is the foundation on which Disney was built, and at its heart are world-renowned animated features and live-action motion pictures. With the creation of Mickey Mouse and Snow White and the Seven Dwarfs, the world's first full-length animated feature, the Disney name quickly became synonymous with quality entertainment for the whole family.


Parks and Resorts
Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True." The segment traces its roots to 1952, when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim, California.

Disney Consumer Products
Disney merchandising began in 1929 when Walt Disney was approached by a businessman interested in placing Mickey Mouse on the cover of a children's writing tablet. Disney Consumer Products and affiliates (DCP) extend the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery.


Media Networks

Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses. Key areas include: Disney-ABC Television Group, ESPN Inc., Walt Disney Internet Group, ABC owned television stations, and a supporting headquarters group. Marketing, research, sales and communications functions also exist within the segment.

Turnover:



A newspaper report from the independant in 1994;

EURO Disney's turnover slid in the six months to the end of March, dropping 12 per cent to Fr1.57bn ( pounds 185m) and adding urgency to the troubled Paris theme park's refinancing of its Fr20bn debt.

The park admitted that not all of its bankers had agreed to its proposals. So far bankers representing 90 per cent of its debts have signed a memorandum of agreement on the restructuring. Euro Disney says a sufficient number have also agreed to underwrite more than half - Fr3bn - of the proposed offering. The company said it hoped to call an extraordinary meeting shortly to approve the deal.

The restructuring includes a Fr6bn rights issue in early summer. About 51 per cent of the issue would be underwritten by the banks, with the remainder being guaranteed by the giant Walt Disney corporation of the US, which owns 49 per cent of the company. In addition the plan includes interest payment forgiveness, and deferral of principal payments.

In a recent innovation, Euro Disney is also planning to offer all shareholders, including Walt Disney, 10-year warrants to purchase shares at Fr40.

Despite the slide in turnover the first-half operating loss was cut from Fr1.18bn to Fr1bn after a 25 per cent reduction in costs and lower interest rates.

The net loss fell much more dramatically, from Fr4.2bn to Fr1bn, because of a change in accounting for start up costs, which meant a special one-off Fr3.2bn charge the previous year. The share price slipped 15p to 363p.


Profits;


The monarch of this magic kingdom is no man but a mouse -- Mickey Mouse. The Walt Disney Company is the world's #2 media conglomerate (behind Time Warner) with assets encompassing movies, television, publishing, and theme parks. Its TV holdings include the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABC Family, Disney Channel, and ESPN (80%-owned). Walt Disney Studios produces films through imprints Walt Disney Pictures, Touchstone, Pixar, and Miramax, while Marvel Entertainment is a top comic book publisher and film producer. In addition, Walt Disney Parks and Resorts operates the company's popular theme parks including Walt Disney World and Disneyland.

Key numbers for fiscal year ending September, 2009:
Sales: $36,149.0M
One year growth: (4.5%)
Net income: $3,307.0M
Income growth: (25.3%)

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