The word brand is descrbied as “a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or groups of sellers and to differentiate them from those of competitors.”
A brand can convey up to six levels of meaning- Attributes, Benefits, Values, Culture, Personality and User.
The Disney brand can mean many different things. The first thing you think of when the word Disney is mentioned is colour, characters and a timeless classic. Disney is so well known throughout the world that almost everybody has heard of it. The walt disney brand is something that can get anyone excited, it appeals to all age brackets, most specifically children. Disney is associated with the the famous mickey mouse and the unforgettable logo which you can see above.
The brand has reached so many different platforms of media and continues to grow evermore popular and successful. The billion dollar corporation spans practically every countrty in the world and with its positive and happy personality it continues to be a classic for everyone.
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